Airline passenger news and views

A DMR Service

19 May 2012 |

News & Articles Comments  

easyJet’s Speedy Boarding fiasco

easyJet fail to deliver efficient Speedy Boarding service

Kayte Platts Kayte Platts
Thursday 6 January 2011

Following my recent trip to Edinburgh, I think I have discovered a new non-service which is right up there with call centres, traffic wardens, etc. It is called easyJet's new Speedy Boarding service.

speedy-board-easyjet.jpgI must admit that I had intended to try out this service which provides early boarding and a dedicated check-in desk but I actually forgot to tick the box.  As it turned out, luck was on my side and I was able to amuse myself at the Speedy Boarders' expense. 

Whilst the dedicated check-in service did exist, it was invigorating to see that our ‘Plebs’ queue was shorter and seemed to move much faster than the Speedy Boarders’ queue. I think the element of competition started there and then.

At the gate, a rather schoolmistress type invited, via a crackly tannoy, "Can all the Speedy Boarders come to the front". She might as well have said “Can all the total losers approach the front” as there was an immediate explosion of raised voices claiming to be Speedy Boarders.

The easyJet transit bus was segregated by a poor chap in a Hi-Vis jacket. He directed Speedy Boarders into their own ‘section’ relentlessly pursued by us, the Plebs.  

By the time we reached the aircraft, the Speedy Boarders were under intense pressure to get their money's worth.

God forbid that anyone should board before them. Loud voices echoed the formidable "Excuse me, I am a Speedy Boarder” and nothing was going to stop them. The bun fight for the few seats with fractionally more legroom was nothing short of hysterical. Meanwhile, most Plebs boarded and took their seats quite calmly. Perhaps they were all thinking the same; ‘Losers’

easyJet’s Speedy Boarding is not a particularly bad idea, it is just badly implemented. Quite possibly, it cannot be implemented in a low-fare environment where the majority of key services are shared.

Had the service worked and had I been left in the Pleb queue watching the Speedy Boarders enjoy prestige service for the small extra fee, then I would have been seriously annoyed with myself for not ticking the box. But, unless there is evidence that the service has dramatically improved, I think I will continue to be a Pleb. 

Sandra M.
Sandra M., West Yorkshire
6 January 2011, 04:02PM

I can not stand the ignorant people that act like it is the last minute on Earth to board the plane.
Getting pushed into is one thing, but people do not realize how stressful it is from the moment we leave our house to the moment we reach the hotel destination!
Perhaps, if the Speedy Boarding was more organised it would be less stressful and I would enjoy my holiday better.
I would not bother again with this Speedy Boarder business. On low-cost flights, we should all be classed the same and not have specific sections on the plane.
People should not be made to feel in such a hurry to board the plane.

  Rating (0)
Alexandra Mason
Alexandra Mason
6 January 2011, 04:40PM

I had the most awful experience with EasyJet over the New Year. They were totally inefficient and unhelpful when our plane was delayed coming back from Spain. There was no information at all. Whilst I realise it is a low budget airline, being treated like cattle is unacceptable.

  Rating (0)
Milly Yule
Milly Yule, Bristol
6 January 2011, 05:25PM

My experience was awful boarding the plane. I felt so rushed and I had plenty of hot flushes to make it worse.
It was not a pleasant flight either as I was so cramped due to the space that was taken up earlier.
Not that any plane is great for that unless you are paying top price! They do not have a designated seat for you, it is seriously like a herd of sheep are just pushed onto a bus. Very unpleasant!

  Rating (0)
Jensen
Jensen, Poole
10 January 2011, 02:02PM

I think if you book low costs flights you have to expect low cost service. We should all know what we are getting when flying with easyjet. I have nothing against the company but prepare myself when I fly with them that it will be nothing short of pandemonium!

  Rating (0)
Eva Holden
Eva Holden
20 January 2011, 12:28PM

This idea was never really going to work. Low cost airlines are just what they say they are. If passengers want extras, then there are lots of conventional airlines offering low and discounted prices.
SAS is a good example, flying to Stockholm. It used to be very, very expensive but since the competition from Ryanair their prices have dropped considerably. They are still more expensive than Ryanair and use a 'proper' airport rather then the out of town airports used by Ryanair. But, they provide big airline services and, I think, are worth the extra.
Don't criticise the low cost airlines though. They offer a good lower price alternative and it is them that have forced SAS to bring its prices down.

  Rating (0)
Esme Lang
Esme Lang
26 January 2011, 02:30PM

I think you just have to accept what EasyJet is, a low cost airline, with no frills. You cannot expect to pay lower fares and expect all the benefits of flying with a more expensive airline.

  Rating (0)
Drew
Drew, Stansted
7 February 2011, 09:07PM

Whenever you see the word budget then you should know that the service is not going to be great. People seem to want to pay as little as possible and get a top nothch service. Having worked for a budget airline I can tell you that generally the staff are over worked and underpaid as well.

  Rating (0)
Lou
Lou, London
7 March 2011, 11:48AM

I think that the budget airlines often get such bad press but I think that in fact you get acceptable service and value for money. If you expect business class service then pay for it!

  Rating (0)
Jimbo
Jimbo
22 March 2011, 04:50PM

Is this an example of plagiarism? Very similar to an article in The Times in 2008 by Matt Rudd

  Rating (0)
shane
shane, germany
24 June 2011, 08:55AM

Jimbo I agree almost word for word.

  Rating (0)
Ayman
Ayman, London
29 January 2012, 02:29PM

I agree with the article's conclusion that the process is badly implemented... the behaviour of the both the airline and its passengers can be amazing at times. I travel on easyJet frequently and decided to write an e-book about it called 'Stand Back! I am SpeedyBoarder' (available on Amazon and iTunes).

  Rating (0)
Name *
Location
E-mail
Comment *