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First Choice…an all-inclusive holiday please!
Leading tour operator First Choice to make all its holidays 'all inclusive' from summer 2012
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Kayte Platts Tuesday 12 April 2011 |
Leading tour operator First Choice is to make all its holidays 'all inclusive' from summer 2012.
This will mean that from now on hotel meals and drinks and in-resort transfers will be included in the price along with flights and hotels.
This will no doubt take the stress out of putting together that annual holiday for the average family and will also take away hidden costs.
The new all-inclusive deals can be booked from May this year, with the company coming up with a new initiative that holidaymakers can 'leave their wallets at home'.
Asked if the change would mean a rise in the price of holidays, a First Choice spokeswoman said: 'No, prices will remain as competitive as ever.'
The company added that all-inclusive holidays had grown in popularity in recent years and a family of four could save £511 a week on an all-inclusive deal compared with a bed and breakfast offer.
All inclusive holidays account for 65 per cent of First Choice sales at present, with this particular market having grown 32 per cent between 2004 and 2009.
Johan Lundgren, the UK and Ireland managing director of First Choice's parent company, Tui, said: 'This is a major milestone for the UK travel industry and an exciting and timely transformation for the First Choice brand.
'All inclusive is becoming the holiday of choice for many British consumers, offering them great value for money, yet there is no mainstream holiday company currently offering a completely all inclusive portfolio.
'First Choice will become the home of all inclusive, offering the best of both worlds - a unique feeling of indulgence combined with practical control over their holiday spending - whatever your budget.
'People can leave their wallets at home and relax: they won't have to worry about spending money when they're abroad.'
Well, I do not know if that will quite work for me personally, as the need to 'shop' is firmly instilled in me as part of my relaxing whilst on holiday!
| Comments | Post a comment |
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Julia, London 12 April 2011, 01:32PM | |
This is a smart initiative from First Choice, all-inclusive is the best way for holiday makers to stick to a budget in this harsh economic climate, it is also a sure-fire way to put on a stone in two weeks! | |
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Holly Jones, Suffolk 12 April 2011, 01:56PM | |
What a good idea. It is always a nightmare putting together a holiday, this could be the answer. Mind you I am inclined to agree with Julia in that it is a very quick way to gain weight! | |
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Jackie Brown 13 April 2011, 02:39PM | |
This sounds like Butlins by Air. | |
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Melissa, Elmers End 18 April 2011, 10:51AM | |
All-inclusive holidays have ripped the heart from resorts. They have become deserted and starved of trade. Yes it is good for First Choice, but not for the poor people that try and make a living in the bars and restaurants. Not everyone wants to stay in hotels to eat and drink, and some people take advantage of free alcohol and food, and the bars and restaurants outside of these hotels can't survive without charging extremely high prices. | |
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Janet Hampton 24 April 2011, 12:33PM | |
This will lead to more Brits behaving badly abroad. | |
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