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Eugene Gold Monday 7 February 2011 |
Last week, I had one of those torrid conversations with HSBC during which their customer services department conjured up endless reasons why they could not satisfy a simple request. 
Years ago, when they were still called the Midland, and were a proper bank, you talked to local managers and not people in Malta.
Shortly after finishing that telephone call and recovering something of the will to live, I received an impromptu e-mail from Steve Ridgway, the CEO of Virgin Atlantic. It had been sent to all Flying Club members and, in a nutshell, it said:
The sceptics will say that this is just cheap marketing, using an email and nice words. Of course I understand that argument but I was still pleased to receive it. I was pleased that someone even thought it was necessary to say sorry and to say thank you for my custom.
More importantly, good customer service starts at the top. When the CEO puts his name on the line, the staff will follow.
Virgin Atlantic care about retaining their repeat business and do that by caring about their customers. The contrast with HSBC was stark.
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I know what you mean about crap telephone call centres, they just drive you mad and, I think, hope to drive you away. For British Gas, British Telecom etc customer loyalty is just for mugs. The best deals are for 'new customers only'. | |
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Terri Cook 13 February 2011, 04:57PM | |
I too like Virgin Atlantic and have been very pleased with the service from the flying Club. | |
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Michelle, Battle 14 February 2011, 02:22PM | |
I also received the very same email from Virgin Atlantic. As commented above nowadays loyalty seems to have virtually disappeared. I consider myself to be a loyal hard working person and treat people how I would expect to be treated, but unfortunately do not appear to receive the same treatment back. I was recently taken to a top class London restaurant only to be treated by the staff there like crap, the world has gone barmy! | |
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Elisa, Billericay 15 February 2011, 11:34AM | |
Virgin has the right idea. They have admitted that things have been tough and some may say that a short email is just a cheap marketing gimmick, but I think at least it shows that they are actually thinking about us customers. | |
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Beth Middlestone, Oxted 17 February 2011, 04:23PM | |
I think Virgin are excellent. I have always found their willingness to listen and try to comply with customers wishes. I have always experienced good customer service. | |
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Ava, Kent 7 March 2011, 11:56AM | |
Virgin has got it right. They are the one airline that actually seems to truly care about the level of service they provide. I have only experienced top-level service and am willing to pay a slightly higher fare to receive it. | |
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Graham, Surrey 14 March 2011, 02:09PM | |
I have travelled on many occasion with Virgin and have to say their level of customer service is fantastic. It could be seen as a marketing campaign but even so it shows that they care about the customer. | |
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Hilary, High Wycombe 16 March 2011, 03:47PM | |
Living near Heathrow, we normally fly BA for convenience (or other LHR based airlines). Going to Cuba, our package offered us direct flights from Gatwick using Virgin. Whilst both sets of staff were/are professional, the cheerfulness and willingness to go the extra mile by all who worked for Virgin Atlantic was very noticeable. It was definitely worth braving the M25 to Gatwick and, for longhaul flights in Economy Class, the whole experience was so much better than with BA. | |
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Rae, Hildenborough 21 March 2011, 02:13PM | |
I am a believer that like most things in life you get what you pay for. This is definitely what I have found when travelling with Virgin, the level of customer service is fantastic and well worth the extra money. | |
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